I ♥ WP

Objects: man does not live by bread... nor jackets, shoes, creams, alone. So WP have thought of all the rest, too. During their long journey WP have gathered original objects, pleasant and intelligent solutions to even your strangest desires. The stroller for those who take babies jogging with them. The chair for those who break their backs at the computer. The bicycle for whoever wants to use it just for riding for pleasure. The portable safe for those who want more than a credit card. And the look of things is important, too... and light, with the wonderful aluminium lamps, and the most beautiful and intelligent images of books lined up on the shelves of the WP Stores. And so the universe of WP is complete, awaiting your exploration. Even for the most curious, with the ideas of WP everything is just better.

Body care: chemistry is evil. Nature is good. Lots of people say so. Too many people say so. Nature is in fashion. Only today, since the beginning of time. So WP went looking for those who have always said so; those who have always made products from natural ingredients. The pendulum, once again, swings towards the quadrant of time. The vegetable universe treated scientifically to obtain the best from it: its therapeutic properties. We’ll leave miracles to the Lord, even though Dr. Bronner... We prefer to stay on earth with our own skin and the cosmetic ideas of WP which have nothing to do with chemical derivation. It’s the healthy cleansing of the skin. Nothing more. It’s the right way of looking at and looking for beauty. And then products for body care. In these, too, you can see Body care: chemistry is evil. Nature is good. Lots of people say so. Too many people say so. Nature is in fashion. Only today, since the beginning of time. So WP went looking for those who have always said so; those who have always made products from natural ingredients. The pendulum, once again, swings towards the quadrant of time. The vegetable universe treated scientifically to obtain the best from it: its therapeutic properties. We’ll leave miracles to the Lord, even though Dr. Bronner... We prefer to stay on earth with our own skin and the cosmetic ideas of WP which have nothing to do with chemical derivation. It’s the healthy cleansing of the skin. Nothing more. It’s the right way of looking at and looking for beauty. And then products for body care. In these, too, you can see

This book. This book as a proposal; to go on the journey again this time togheter. Tomorrow. Going to a WP Store you’ll seem to see Dr. Bronner coming towards you with his magic soap and Mr. Matt Totilo offering you one of his Baggies shirts, not to be ironed. This is not stange. In fact the journey continues in the WP Stores. The hippie you met in S. Rosa is still there, holding his “attorney’s shoe” in his hand, and the blond boy with the skateboard, the one who works as a cook in Orange, California, is still looking about with his Vans around his neck. But not only shoes or jackets. Images like signs, routes traced out to better organize your journey into WP Stores.